EE BNPL news
GLOW SELECTED TO DEPLOY BNPL CAPABILITIES FOR BRITISH TELECOM’s EE IN THE UK
We’re thrilled to announce the launch of a brand-new Buy Now Pay Later (BNPL) proposition from EE, powered by Glow.
This innovative short-term payments capability offers interest free financing across 3, 6, and 9-month terms, available to both new and existing EE customers. It’s seamlessly integrated with EE’s online store (www.ee.co.uk), making it easier than ever for customers to access the latest gaming and tech products with flexible payment options. The financing experience is fully EE-branded and powered by Glow’s innovative white-label platform for loan origination, loan management, and industry-leading fraud detection. Designed with upcoming FCA regulation in mind, this new short-term, interest-free financing pioneers a changing industry to champion EE customer outcomes.
This launch builds on the success of EE Finance, which first hit the market in April 2024, and marks another step forward in delivering smarter, more accessible financial solutions to EE customers. Andrew Cole and Christiaan Ross of Glow“Both EE and Glow teams have worked incredibly hard and well to launch these capabilities in record breaking time. We see this capability as an extension of our leading vertical Telecom-focused Fintech proposition which is market leading and it is gratifying to win versus branded BNPL players. It’s always a great sign to see an important client build on existing capabilities & relationships and for us to jointly move into new areas’’
